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I attended Milan Design Week, Here's everything it taught me about branding.

The Art of Curated Products

Don't sell products; craft experiences.

Reformation's Rise: A Marketing Deep Dive into the iconic fashion brand of 2024

Founded in 2009 by former model Yael Aflalo, the now-iconic label has gained fame for its milkmaid dresses, puffed sleeves, and square necklines, as well as for its styles often selling out within a month.

How to craft a winning content strategy

A step by step guide for business leaders

Is TikTok the new Google? Exploring TikTok's Rise as a Search Engine

A chronological analysis

Old Money Aesthetic: Ralph Lauren's comeback

New Age of AI Customer Service

AI-tools, business automation

The 'Girls Just Wanna Grow Plants' Ad Aims to Reducing Consumption culture

Walmart+ TikTok Campaign for Mother's day 2024

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